The Best Ways to
(Digitally) Boost Service Acquisition
for Dealerships in 2023

October 11, 2023

In 2023's dynamic automotive terrain, dealerships simply have to harness the full power of digital programs & tools to surge ahead of their competition. This article will take you through robust digital strategies to boost your service acquisition!

In 2023, digital strategies continue to shape the landscape of dealerships, especially those seeking to boost service acquisition. The ability to leverage digital resources effectively can make a significant difference in driving growth and staying ahead of the competition. This article highlights the best ways for dealerships to digitally enhance their service acquisition efforts and improve customer retention.

Here are the best ways to (digitally) boost service acquisition for dealerships in 2023:

1) Regular Content That Boosts Customer Awareness

Content marketing remains a powerful tool for boosting customer awareness. By providing valuable, informative, and engaging content regularly, dealerships can position themselves as experts in their field and build trust with potential customers. Content can be in the form of blog posts, videos, infographics, or social media updates that showcase the dealership’s expertise and commitment to customer satisfaction.

2) Use the Right Aftersales eCommerce Platform

Aftersales eCommerce platforms are specially designed to streamline the service acquisition process, making it easier and more accessible for both dealerships and customers. Such a platform offers a range of benefits that can significantly impact a dealership’s service acquisition efforts including (but not limited to) access to a larger customer base, personalization, enhanced customer experiences, data insights, and better overall efficiency.

3) Personalize Your Service Drive Content to Each Customer

Personalization is no longer a luxury but a necessity in digital marketing. Dealerships can utilize data from customer interactions and preferences to tailor content specifically to each individual. Personalized emails, service recommendations based on past interactions, and targeted promotions can create a more personalized experience, enhancing the chances of converting prospects into loyal customers.

4) Develop an Omnichannel Experience for Your Customers

Today’s customers interact with businesses through various channels, including websites, social media, email, and mobile apps. An omnichannel approach ensures a seamless and consistent experience across all touchpoints. Dealerships should focus on providing a unified message and user experience, making it easy for customers to switch between different channels without losing continuity.

5) Paid Advertising Can Provide Your Dealership with a Significant Service Boost!

Building your business or acquiring leads online can take quite a bit of time. While organic strategies are valuable, investing in paid advertising can amplify a dealership’s reach and accelerate service acquisition. Two of the most effective paid advertising channels in 2023 are:

A] Facebook Advertising

With an extensive user base and powerful targeting options, Facebook Advertising allows dealerships to reach potential customers based on demographics, interests, and behaviours. Eye-catching ads and compelling call-to-actions can drive traffic to the dealership’s website or service landing pages, resulting in increased service inquiries.

B] Google Search Advertising

When users are actively searching for services, Google Search Ads can place your dealership at the top of relevant search results. By bidding on relevant keywords and crafting engaging ad copy, dealerships can attract customers who are actively seeking automotive services, leading to higher conversion rates.

6) The Ability to Generate On-Demand Email Blasts as Business Demands Fluctuate

The ability to generate on-demand email blasts is a valuable tool for dealerships looking to boost their service acquisition. The real impact of on-demand email blasts includes early offerings of promotions and service offers to customers, personalized communication, real-time engagement, and enhanced customer loyalty. It also allows for flexibility, responsiveness, and the capacity to seize immediate opportunities, ultimately driving service business growth.

7) Utilizing Personalized "Transactional" SMS Communication

A dynamic approach through SMS communication allows dealerships to connect with customers on a personal level, offering tailored service reminders, appointment updates, and exclusive offers directly to their mobile devices. SMS messaging, with its immediacy and high open rates, ensures that important service information reaches customers promptly, increasing the likelihood of them scheduling maintenance or repairs with your dealership.

8) Existing Customers Can Help Get Your Dealership Get More Leads & Business Opportunities

Word-of-mouth marketing and referrals from existing customers hold significant value. Satisfied customers can become advocates for your dealership, promoting your services to their friends, family, and social networks. Encourage customers to leave reviews and testimonials, and offer incentives for successful referrals to boost service acquisition through this organic and trustworthy approach.

The Bottom Line

In 2023, digital strategies continue to be pivotal for dealerships looking to boost service acquisition. By creating regular, engaging content, leveraging the right digital tools, personalizing customer experiences, and adopting an omnichannel approach, dealerships can make significant strides in acquiring and retaining customers.

Additionally, paid advertising, email marketing, text message marketing, and leveraging existing customers can further enhance the dealership’s online presence and lead to increased business opportunities. Embracing these digital tactics with a customer-centric approach will undoubtedly set dealerships on a path to success in the digital age.

Here’s How DataClover Can Help Boost Your Dealership’s Service Acquisition

DataClover has been operating in the automotive space since 2016 and has effectively provided its award-winning technological solutions to more than 35+ automobile brands and 500+ dealerships in the United States.

Using pioneering and revolutionary digital technology, we have been able to successfully boost and transform dealerships so they can leverage all their digital resources to acquire more service customers, sell more products, and earn more gross profits. Across the country, our dealership partners witness serious growth spikes in no more than two weeks of using our digital products.

There’s no logical reason why your dealership shouldn’t be using the latest and smartest digital products in the market right now. This is mainly because the automobile industry as a whole is moving towards a digital future if it isn’t already here today. Thus, dealerships are advised to start using the best digital products so they can capitalize on the service business market and position themselves better for the future.

For more information about DataClover’s automotive dealership solutions:

Shoot us an email: sales@dataclover.com

Visit our website: www.dataclover.com

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DataClover's Dealership Success Products

Aftersales E-Commerce ServiceBundler

Sell all your best products and services through a clean, effective, easy-to-use, & quick digital storefront on your dealership website. Create tailor-made product/service baskets or bundles and offer them to your customer with various offers & discounts.

Service Lead Conversion Platform

Boost your overall service lead conversion results through our all-in-one service lead conversion platform. Engage audiences with an increased online presence by using our offer management system, appointment scheduler, content library, and more.

Paid Search (PPC) Campaigns

All our Paid Search & SEM services for dealerships are 100% Service & Maintenance focused. Our team of certified SEM experts & specialists use the most effective techniques to bring in high-quality service leads and grow your business.

The Quickest Service Scheduling Tool EVER!

Your customers may be in a hurry or simply don't like typing in too much to book their service appointments. Our pioneering 'Quick Schedule' Tool is designed for speed and enables your customers to book their appointments in less than 30 seconds!

Email Automation

DataClover’s programmatic email cadences target customers at the right time in their lifecycle. With 75+ lifecycle triggers, our data-driven email program is fully flexible and allows you to decide - which product suites to enable and which customers to target.

Social Media Advertising

Using our custom-built Audience Manager & Facebook App Integration programs, our dealership social media experts get your best service offerings, discounts, and more in front of your entire audience and customer base.

Aftersales E-Commerce ServicePPM

Our ServicePPM platform supports OEM prepaid maintenance programs and automatically handles 90% of contractual elements for qualifying customers. This product was designed for speed and thus enables a quick sale completion - before your customers ever come into your store.

Discount/Offer Management System

We offer 100+ CI-Compliant Offer Templates while also giving you full control over which offers your customers get to see. Our system is designed for flexibility & enables you to fully customize every offer field for all types of customers and services.

Content Library

Our content library is dynamically created to give dealerships an alternative customer engagement strategy. We offer 50+ service & maintenance articles for your marketing drive so you can convert service leads at a much lower CPA.

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The Best Ways to (Digitally) Boost Service Acquisitionfor Dealerships in 2023