Using our customer built audience manager and Facebook App integration, DataClover gets your service offer in front of your entire audience base.
Your DMS data undergoes extensive data hygiene using DataClover’s 3rd Party Ownership database. Incomplete Customer Profiles are appended and validated to ensure the highest match rate to the customer’s Facebook profile. DataClover matches with an industry-leading 80%+ of the audience members.
Our audience lists are cleansed, customer information is appended with updated data making our match rate higher than just using the DMS file.
Audience members are verified for most recent, or most active email address, phone number, and home address. This information is cleansed to produce a set of marketable records.
If a customer cannot be matched with, the data is appended for items like change of ownership, vehicle sale history, or recently to help narrow the focus of the audience target, and prevent wasted ad spend.
When new customers are created in the database, they are automatically sorted and placed on the proper audience list.
When a member of our audience list comes in for service, we immediately see the open RO record. This allows us to remove the audience member in real-time. If audience members are not removed from campaigns, you end up spending ad dollars on customers who have already come in for service.
Creative needs to stay fresh and relevent. By using dynamic creative ad structures, our Facebook ad creative always selects the best performing combinations. This keeps content fresh and focused on whats working for your unique customer base.
DataClover’s Social Media Marketing campaigns are a key component of our DealerServiceHub lead conversion platform. We offer a-la-carte Social advertising, however, our product is most successful when the full DataClover marketing suite is employed.
DataClover's Facebook advertising product is lead by a Facebook BluePrint Certified specialist.
Our campaigns are split into Service Retention, Lost Soul, and Conquest audience. This allow you the freedom to promote different offers to different audiences.
Our ads sets are personalized to the customer search. The landing page will display dynamic content differently for each customer.
Real-time reporting in ServicePulse, DataClover's web-based reporting application.
Social Advertising is one of the best top funnel traffic drivers. It initiates the conversation across a large portion of your audience and allows email and SEM to close the deal.
Ad creative is designed in multiple sizes to deliver across all social channels like Facebook, Instagram, and the Facebook marketplace and messenger apps.
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