DataClover's White Logo

Mercedes-Benz of Paramus – A Dealership Success Story by DataClover

How Mercedes-Benz of Paramus Sold More Vehicle Ownership Products, Retained 85 Service Customers, & Earned $17,200 in Mark-Up Gross Profits Within Their First Year of Using DataClover's Aftersales eCommerce Program!

Mercedes-Benz of Paramus Infographic 1

The Problem

Mercedes-Benz of Paramus had achieved record new car sales but struggled to grow the penetration of Vehicle Ownership products like Prepaid Maintenance Plans. Car sales were up but Prepaid Maintenance Plans were flat.

The Solution

DataClover recommended their “Aftersales eCommerce Program” to the Mercedes-Benz dealership in Paramus. The Aftersales eCommerce platform was easily integrated with a dealership website plugin and started delivering results in no time. DataClover’s program leverages data mining and eCommerce technology to identify more owners and capture more profits from their customer database.

How Mercedes-Benz of Paramus benefitted from DataClover’s Aftersales eCommerce Program in their first year:

 

  • A whopping 13,770 sessions were initiated by vehicle owners looking to buy the dealership’s Mercedes-Benz Star Prepaid Maintenance plans.
  • Sold 85 Mercedes-Benz Star Prepaid Maintenance contracts generating $156,943 in total ppm sales revenue. Each customer contract retains the vehicle for 3 years of service visits and $200 in mark-up gross profits.
  • Locked in retention for 85 customers generating a total of $17,200 in immediate mark-up gross profits that go straight to the dealer’s bottom line.
Mercedes-Benz of Paramus Infographic 2

The Future

Mercedes-Benz of Paramus plans to expand its utilization of DataClover’s Aftersales eCommerce platform by selling Extended Warranties and Vehicle Accessories.

Dealership Testimonial

“I don’t recommend products that don’t work – and this one works!”

– Mark Mickens, Fixed-Ops Director, Mercedes-Benz of Paramus

Sell more Services & Retain More Customers!

Book a live 15-minute demo with dataClover's aftersales e-commerce platform today!

DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.

A Dealership Success Story by DataClover

DataClover's Company Profile for Dealership Success Stories

Like this Dealership Success Story?

Share it on LinkedIn
Share it on Facebook
Share it on Twitter

Timely Knowledge is a superpower!

Subscribe to our newsletter for more case studies, blogs, & product information.

DataClover not only designs pioneering software-based products to help auto & car dealerships succeed but also creates educational and up-to-date content to inform all members of the automobile industry.

More of DataClover's Dealership Success Stories

Mercedes-Benz of Paramus – A Dealership Success Story by DataClover

Toyota of Walnut Creek – A Dealership Success Story by DataClover​

DCH Kay Honda – A Dealership Success Story by DataClover​

DataClover's Blog

Crucial Aftersales Service Trends for Dealerships in 2023

Here’s How Dealerships Can Score More Service Leads Online​

Empty Dealer Lots Leave Consumers Looking To Save on Ownership

DataClover's Dealership Success Products

Times Are Tough. Service Leads are Gold.

Want to Increase your Online Service Appointments 4X?

Reach out and we’ll show you how. It’s easier than you think.