
Mercedes-Benz of Huntington – A Dealership Success Story by DataClover
- November 20, 2020
How Mercedes-Benz of Huntington Used DataClover's Custom Email Services to Drive Its Service Appointments & Revenue

The Problem
During the start of the COVID-19 pandemic, several dealerships in the US were not able to retain as many customers and earn enough revenue. Mercedes-Benz of Huntington was no exception. Owing to its slow start in August 2020, Mercedes-Benz of Huntington was seeking new growth strategies to increase its overall service traffic and appointment conversion.
The Solution
During this down period in the automotive market, Jim Gustaw and Steve Young, the service managers at Mercedes-Benz of Huntington, were introduced to DataClover’s range of digital tools for dealership success. Soon after our initial discussions, the service managers from the dealership decided to go ahead with using the analytics report within our DealerServiceHub (DSH) program to spark a few new ideas and initiatives by their customers.
Our DSH platform reporting program identified a number of key metrics for the dealership:
- Highest converting service offer and campaign type over the last 3 months
- Service offers that were responsible for generating the most appointments
- Number of conquest owners their service marketing reached last month
Jim and Steve fired off an email to their DataClover Account Manager requesting audience counts and confirming a campaign
launch date. The campaign launched soon after and generated 28 online appointments from inactive customers in the first 48 hours. During the time, this was a staggering response for the dealership!

The Future
The combination of real-time data and analytics can produce powerful service marketing outcomes. Upon realizing this early on with DataClover’s pioneering tools, Mercedes-Benz of Huntington is now looking for more avenues of growth with us.
You can check several more of our dealership success stories here.

Sell more Services & Retain More Customers!
Book a live 15-minute demo with dataClover's aftersales e-commerce platform today!
DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.
A Dealership Success Story by DataClover

Like this Dealership Success Story?
Timely Knowledge is a superpower!
Subscribe to our newsletter for more case studies, blogs, & product information.
DataClover not only designs pioneering software-based products to help auto & car dealerships succeed but also creates educational and up-to-date content to inform all members of the automobile industry.
More of DataClover's Dealership Success Stories
Mercedes-Benz of the Woodlands Sold More Vehicle Ownership Products, Retained 41 Service Customers, & Earned $24,681 in Mark-Up Gross Profits Within 4 Months of Using DataClover's Aftersales eCommerce Program!
How DataClover's DealerServiceHub (DSH) Program Enabled Parkway Toyota to Book 322 Service Appointments & Sell $63,859 in Customer Pay!
Mercedes-Benz of Paramus – A Dealership Success Story by DataClover
How Mercedes-Benz of Paramus Sold More Vehicle Ownership Products, Retained 85 Service Customers, & Earned $17,200 in Mark-Up Gross Profits Within Their First Year of Using DataClover's Aftersales eCommerce Program!
DataClover's Blog
2023 is Easily Going to Be One of the Most Promising Years for Dealerships in Recent Times!
Here’s How Dealerships Can Score More Service Leads Online
Beating the looming inflation and keeping one's revenue stream steady can be done by harnessing the potential and power of
Empty Dealer Lots Leave Consumers Looking To Save on Ownership
Getting consumers to enter your sales funnel is the first step to convincing them to service with your dealership. This