Johnson Subaru of Cary – A Dealership Success Story by DataClover
- March 6, 2021
How Johnson Subaru of Cary Created a Digital-First Service Experience for its Customers & Vehicle Owners Using DataClover's "Quick Schedule Tool"
The Problem
Like most dealerships in 2021, Johnson Subaru of Cary was facing issues with converting its website traffic into getting more service business. The main problem why this occurred was that their website was not fully equipped to convert its visitors into proper service leads.
The Solution
In March 2021, they decided to partner with DataClover to use our DealerServiceHub (DSH) platform. Our unique platform provides a powerful “Quick Schedule” Tool that enables customers to book service appointments in no more than 30 seconds.
Through our Quick Scheduling functionality, Johnson Subaru of Cary was able to quickly capitalize on its overall marketing dollars and efforts by providing its customers with the easiest possible way of booking their service appointments with the dealership.
Here’s how Johnson Subaru of Cary benefited from DataClover’s DealerServiceHub (DSH):
- In the first 60 days on our DealerServiceHub platform, we helped Johnson Subaru of Cary receive 123 service appointment requests from their website visitors. All of these appointments were converted using our lead conversion web application.
- A whopping 86 out of the 123 customers were outside the 6-month/5k mileage service interval whereas 28 of them were in the bracket of being inactive for over 12+ months.
- With the help of our program, the dealership started converting their traffic at a rate of 34.4% which is 16X greater than any other standard service scheduling application or page – which usually converts only between 2% and 3%.
The Future
Through DataClover’s new approach, Johnson Subaru of Cary has started converting a lot more of its online traffic into actual service business. And this is now helping the dealership accomplish its OEM goals, internal metrics, and KPIs.
You can check several more of our dealership success stories here.
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DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.
A Dealership Success Story by DataClover
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