Honda of Nanuet – A Dealership Success Story by DataClover
- February 28, 2021
How Honda Of Nanuet Used DataClover's New & Powerful Email Marketing Technology to Generate More Service Appointments!
The Problem
For a long time, Honda of Nanuet had been running OEM and CRM email marketing campaigns with little ROI to show for it. Owing to redundant practices, their overall customer engagement in their email marketing was consistently slipping. To keep the service leads and appointments flowing in, they simply knew that they had to look for something new.
The Solution
Luckily, Honda of Nanuet’s Marketing Manager had the experience of using DataClover’s pioneering DealerServiceHub (DSH) while he was at another dealership. Our DSH program automates multi-channel service marketing to target current and conquest vehicle owners. The great part about our DSH email tool is that it can generate more website traffic by marketing both service content and service offers.
During his short time at Honda of Nanuet, the Marketing Manager quickly realized that DSH was the most obvious and best solution to all of the problems faced by his current dealership.
Here’s how Johnson Honda of Stuart benefited from DataClover’s DealerServiceHub (DSH):
- DSH’s new and powerful email automation cadence gave Honda of Nanuet’s customers more reasons to service at their store. The DSH program automates marketing with a fresh focus on service education rather than just sales.
- Owners receive service communications personalized to their vehicle mileage and seasonal maintenance needs. The content of DSH’s email cadences is not discount-focused, so dealers can maintain a higher gross profit.
- After 60 days live on our DSH platform, Honda of Nanuet generated 152 service appointment requests – out of which 34 were Conquest Honda owners.
- Honda of Nanuet lifted their email appointment conversion by 21% – which is over 5x better than their old campaigns.
The Future
As of today, Honda of Nanuet is happy that they are able to acquire and retain more service customers through DataClover’s DealerServiceHub program.
You can check several more of our dealership success stories here.
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DataClover enables dealerships to digitally identify and target potential service customers so they can easily match and sell the most appropriate products/services (bundles) with various discounts and offers to them.
A Dealership Success Story by DataClover
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