2 Questions Every GM Should Be Asking About Service

1. What is my online serivce appointment conversion rate? ​

Market Targeting: Differentiating Your Automotive Targeting Strategies

What is Market Targeting in Automotive? Unlike market segmentation which includes more detailed breakdowns like demographic or psychographic profiles, market targeting includes the level of focus your marketing strategy employs. How broad or how narrow is your target market. Check out the graphic below to better understand how each strategy carves up your DMS.