BMW of Reading 2.0 – A Dealership Success Story by DataClover
- March 24, 2021
How BMW of Reading Enhanced Their User-Engagement, Lead Generation, & Service Business Using DataClover's DealerServiceHub (DSH)
The Problem
BMW of Reading was using a standard lead form on their website for customers to book their service appointments. Through this lead form, their dealership was averaging only around 3-4 appointments per week. Furthermore, they had no way of gauging which offers or traffic sources were driving customers to their page, and neither did they have the ability to retarget the bounced traffic.
Because of this structure, it was very hard for BMW of Reading to fully understand where they could most efficiently capitalize on their marketing dollars.
The Solution
The solution to their problems was simple – improve their lead generation form and page to convert more (service) customers who visited their dealership website. And after hearing DataClover’s lead conversion and marketing ideas for their (digital) service business, BMW of Reading took immediate action and implemented our DealerServiceHub (DSH) program on their dealership website. The results were just as expected – astounding!
Here’s how BMW of Reading benefited from DataClover’s DealerServiceHub (DSH):
- BMW of Reading implemented our DealerServiceHub (DSH) in place of their lead form and has since grown their online service appointments by 467%.
- The overall boost in their service appointment volume now means that they’re converting their web traffic at 4x.
- Because of DealerServiceHub’s all-around application, BMW of Reading also has full insight into which channels and offers are producing actual CP outcomes for their store.
The Future
In no more than a month, BMW of Reading realized that they couldn’t have made a better decision than partnering with DataClover. The dealership is now looking to further boost its overall online service business by adding more digital products to its website.
You can check several more of our dealership success stories here.
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A Dealership Success Story by DataClover
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