If you are a General Manager, there are a lot of reports you rely on a daily, weekly and monthly basis. Hidden in those reports are often red flags that often get missed because we simply do not know enough background to see it sticking right in-front of our face! Below are two questions that if you do a little investigation will tell you if there is a serious problem being overlooked.
A niche marketing campaign typically targets the sub-segment of a segment. Let’s imagine a well-known tire brand is running a promotional offer for top-of-the-line run-flat tires. The target audience for niche tire campaigns would apply only to customers with vehicles currently equipped with Run-Flat Tires or capable of using Run-Flat Tires.
Reach out and we’ll show you how. It’s easier than you think.